Behind The Scenes Of Our First Commercial!

Last week herfineBASICS™ reached a milestone with our first commercial shoot!

The 7 hour long shoot was all worth it in the end, as we left with a load of new content to use to market our brand more efficiently and to make our customers understand our product better. Our goal as a company is always to give our customers a transparent view of our brand - the in’s and out’s and the good and bad. So what better way to show you then with some exclusive behind the scenes shots from the shoot!


We headed to Jasper Studios where the talented photographer and videographer Ivan Guzman captured the feel and look we wanted for our brand and product. See more of his work by visiting his website at His work combined with the fabulous makeup applied by artist Katiria brought the look together. See more of her work here.


Our model Karena Deva (see work here) was amazing to work with! Her beauty and professionalism alone made our day that much easier. She even put up with posing and walking in the most uncomfortable high heels all day. But in the shots, you would never be able to tell the pain she was in.

We are currently editing our video and look forward to sharing with you all the final product! Stay tuned on the debut of our commercial by subscribing to our newsletter and following us on Instagram and Facebook.

Camisha Ballard