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  “I would have a problem and look for a solution or wait for a brand to make a solution. I got tired of waiting!

-E. Carter, Founder & Designer.

With a fresh take on women’s biggest clothing issues…fit, feel, form… we create innovative apparel products that solve them. While building a sisterhood of bad ass women along the way!

 
 
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The Creator

Hi! Elisha here! I am the creator of HerFineBASICS™. I have always thought about ways to make my life easier. I would have a problem and look for a solution or wait for a brand to make a solution. I got tired of waiting!

It all started from a date. The excitement of getting ready for a date itself is a good feeling. New guy, new dress, no food beforehand so my stomach looks flatter. Ha! We had a great time...except my bodycon dress would not stop rising up. I was embarrassed when it would rise up and annoyed about constantly pulling it down. The struggle was real! That night, my first product was born; The No-Rise Panty™. The only women's panty shaper that stops tight dresses from rising up, and smooths your midsection. Genius right? But I didn't just want a product, I wanted a brand. A brand for women like myself with daily struggles and no products to solve them. While building a sisterhood of bad ass women along the way!